Page 37 - hisdeSAT annual report 2012

FULLY PERFORMING
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4.2 Communication and promotional

activities As a key player in the market of satellite

services, during this last financial year 2012 Hisdesat has taken

part in diverse conferences, forums and meetings, both national
and international, at which it expounded its expertise, always with

the objective of placing space at the service of society.

After the change made to the company’s logo during
the previous financial year and adhering to the same
corporate image, a new logo was sought for the Earth
Observation satellite, Paz. By doing so it was sought
to provide an identity of its own to a Programme that
is fulfilling its objectives impeccably and to prepare it
for the last phase of its trajectory through to launch
in the first quarter of 2014. Its dynamic and modern a commercial nature were organized and made to
image encapsulates the philosophy of the satellite different countries in Latin America, such as Chile,
from its definition through to its forthcoming launch Brazil and Peru, for the purposes of creating aware-
into orbit. ness and making available the range of secure com-
munications services provided by Hisdesat, through
its SpainSat and Xtar-Eur satellites, the capabilities
Hisdesat is longer developing of the Earth Observation by Satellite system, and the

AIS by satellite system, aimed at controlling terrestrial
an intensive internationalization maritime traffic.
strategy of its services
Together with its investee Xtar LLc, it has taken part in
various conferences, trade fairs and forums, practical
demonstrations of its range of services to potential cli-
Within this same international environment, Hisdesat ents, particularly American governmental entities.
has for some time been developing an intensive inter-
nationalization strategy of its services, which currently For yet another year, Hisdesat has also participated
represents some 37% of its revenues. It is therefore in seminars organised by universities, such as the
an essential element of its business strategy and one organised by the Menendez Pelayo International
thereby contributes towards elevating the technologi- University (UIMP) of Santander and Hispasat, dedi-
cal level of the Spanish aerospace market. To this cated on this occasion to The Satellite and the Uni-
effect, various meetings, agreements and visits of versalization of Communications.

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