Page 12 - hisdeSAT annual report 2016

STRATEGIC

2 016 VISION

ANNU AL REPOR T Triod of important strategic action and International dissemination and promo-

he year 2016 should be seen as a pe-
tional activities for this new line of busi-
market positioning that has allowed us to
ness – Earth Observation by satellite – with
firmly establish our capacity to successfu-
special attention to the European and
lly address the new challenges that we as a
American markets, has been one of our
term, both in the field of Earth Observation
In the field of government satellite com-
• company will face in the short and medium strategic actions in 2016.
and in Satellite Communications. munications, Hisdesat has played a lea-
HISDE S AT Choosing an alternative provider for the ding role in studies for the European
launch of the PAZ Earth Observation sate-
Defence Agency (EDA) and the North At-
llite also signals a reaffirmation of the com-
lantic Treaty Organization (NATO), which
pany’s desire to start tapping the possibili-
ties of this space asset as soon as possible. has allowed us to improve our brand po-
sitioning, brand recognition and image in-
ternationally.
12 The process of adapting our organisatio-
nal structure and incorporating new hu- The first of these consisted of the deve-
man resources, begun in previous years, lopment of the final phase of a Feasibili-
has continued in this period. This will ena- ty Study commissioned by the EDA. The
ble us to develop this new business area consortium that Hisdesat forms part of is
with competence and professionalism.
thus working on a future European Gover-
nmental Satellite Program (GOVSATCOM),
as part of the GOVSATCOM initiative laun-
ched by the European Council of 2013.
Spain plays an key role as the leader of
this programme.
And in the case of the NATO Alliance, His-
desat has presided over a study for the
NATO Industrial Advisory Group (NIAG) on
“Potential Uses of High Capacity Satellite
Systems (HTS) in NATO”, with the involve-
ment of 21 Companies from 9 nations.